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Hypnotherapy can help with: Addictions, Allergies, Anger/ Temper, Asthma, Bed Wetting, Bereavement, Blushing, Childhood Trauma, Concentration, Confidence, Constant Tiredness, Depression, Dental Fears, Eating Problems, Eczema, Examination Nerves, Effective Learning/ Memory, Erectile Dysfunction, Exam Nerves, Executive Stress, Goal Accomplishment, Golf Improvement, Grief, Guilt Release, Habits, Inferiority, Insomnia, Irritability, Irritable Bowel Syndrome, Migraine, Motivation, Nail Biting, Natural Childbirth, Nervousness, Nightmares, Obsessive Compulsions, Lack of Sexual Drive, Pain Relief, Panic Attacks, Performance Nerves, Phobias, Post Traumatic Stress Disorder, Psoriasis, Public Speaking, Relationships, Relaxation, Sales Performance, Self Esteem, Shyness, Skin Disorders, Sleep Problems, Sports Performance, Smoking Cessation, Stage Fright, Stammering, Tinnitus, Travel Fright, Ulcers, Weight Management, Work Performance


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Hypnotherapy and Hypnosis News - From South London and around the World!

Appetite can be suppressed by brain cells

Clinical Hypnosis in South London - Weight Control

Andy Cox from Assured Effects Hypnotherapy in Balham, South London stated “This research is exciting and supports what we have thought for a long time”

“Hunger exists in the stomach but appetite can exist in the brain. And the connection to emotional eating is really significant.  Hypnotherapy is so successful in weight control in that it targets and reconditions the subconscious approach to food and exercise.”


Call now for free on: 0800 313 4233  for a free no obligation telephone consultation and assessment. The initial assessment will typically last up to 20 minutes.



“I try to feed my hunger rather than my appetite” - Ginger Rogers

The time is NOW!

Call Assured Effects Hypnotherapy In Balham today.

If you live in the Balham, Tooting, Streatham, Clapham, Wandworth, Lambeth and south London areas then we are you local hypnotherapy team that can help transform your life and make positive permanent changes. Clinical Hypnotherapy can be used to tackle many issues including:


STOPPING dependencies: Habits and Addictive Behaviours, Smoking, Eating Sugar, Drinking, Drugs, Spending, Dysfunctional relationships


ENHANCING personal growth: Building/ Rebuilding Self-Esteem, Relationship Difficulties, Sports Performance, Motivation, Confidence, Relaxation


SELF management: Phobias, Panic Attacks, Insomnia, IBS, Weight change, Conquering Depression, Holding Bereavement, Reducing Stress




The National Council for Hypnotherapy

Scientists have determined a central hub of brain cells which may inhibit an urge to consume food, an experiment in mice suggests. Furthermore triggering these neurons may halt eating almost instantly, as stated in the Nature Neurosciences paper.

Researchers think the discoveries can potentially soon help in therapies for excess weight and anorexia. Experts think this sheds light on the a number of sophisticated nerve circuits responsible for appetite control.

Researchers from the California Institute of Technology propose the nerve cells behave like a central switchboard, combining and relaying a variety of communications in the brain to lower intake of food.

Making use of laser beams they were in a position to stimulate the neurons - resulting an absolute and instant stop to food consumption. The population of neurons concerned with the latest study are concealed in an area of the brain called the amygdala - a zone also involved with emotions including stress and fear.





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